Canadian “Shadows of the Empire” Cards from Kellogg’s Cereal

These cards were printed on the backs of certain Kellogg’s cereal boxes in Canada in 1997. You had to cut them out yourself, but they were printed on both sides like actual cards. They were part of a promotion for the “Shadows of the Empire” novel, which seems a little surprising to me. Star Wars fiction seems a bit outside the mainstream compared to the films, but I suppose the release of the “Special Editions” of the films contributed to it.

There were four different sets of four cards, for a total of 16. On the back are some facts about each character in both French and English. I was interested to know that Jabba is precisely 3.9 meters long — something I hadn’t really been aware of.