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Taco Bell “Feel the Force” Contest Game Pieces (Salacious Crumb & Rancor)

November 24, 2010

In 1997, Taco Bell had a “Feel the Force” promotion to coincide with the re-released “Special Editions” of the original trilogy. They had game pieces that included a small heat-sensitive square, and players were told to hold them up against their foreheads to see if they win (your body heat would make a message appear). These two playing pieces featuring Salacious Crumb and the Rancor apparently won an order of regular nachos and an order of Cinnamon Twists, respectively. Thanks to Jediman1 over on the Rebelscum forums for donating these! Not the most impressive prizes, but at the high end they also gave away cash and a special Star Wars-themed Hummer. (The Hummer actually has its own website,, as whoever now owns it is trying to sell it.) They also gave out toys with the children’s meal, including this puzzle cube that I talked about earlier.

There’s a list of game pieces on this site, but it has blanks for numbers 12-19. I’m not sure if these just weren’t made, or if the list is incomplete. It seems strange to me that they would make game pieces for relatively minor characters like these and not for Jabba himself, but it’s possible.

Here’s one of the ads that Taco Bell ran for the promotion at the time:

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